Sitting in the heart of downtown Excelsior is boutique Down the Rabbit Hole, which opened last spring and offers a combination of new and gently used clothing for women.
Down the Rabbit Hole has tops, dresses, shoes, accessories and more from designer brands like Chanel, Gucci, Marc Jacobs, Prada, Christian Louboutin and others. Owner Alison Wright says, “We have the perfect selection for a wedding, gala, special event, date, or just to look gorgeous out on the town.”
Down the Rabbit Hole opened last May, though it began as an online boutique in 2001, and specializes in high-end designer fashion, offering some pre-owned items (though Wright says about 80 percent of inventory is new). Wright says, “Excelsior was the perfect location for us since it fits perfectly with our targeted demographic of ladies that appreciate how high-end fashion can make them feel.”
The shop has a “transformation room” where customers can try on a complete outfit before purchase. And although the shop doesn’t offer alterations, Down the Rabbit Hole is located right across the street from a tailor, and Wright can make recommendations for improving fit.
She understands how tricky it can be to visualize an outfit when you’re purchasing clothes online, so she made it her mission to help women feel confident and reassured that their pieces are a good match and a good fit. She says, “I’ve always had a passion for fashion and wanted to share it, and where better than my own store?”
Down the Rabbit Hole
351 Second St., Excelsior
952.474.3886
